Why your social media isn’t getting engagement

One thing I still see is people using the ‘follow 4 follow (f4f)’ way of gaining followers quickly, as well as posts with no substance or apparent depth.

 

These people I like to call ‘Sharketers’.

 

They turn up, get what they need, then bugger off again.

 

This is like walking into a real life networking event, going straight up to everyone in the room, talking at them all without letting them get a word in, shoving your business card into whatever orifice you can find, eating all the food, drinking all the drink then walking out again.

 

People can tell that you don’t really give a shit. Even digitally.

 

One thing I notice on people’s posts that don’t have any depth or quality is lack of engagement. Hardly any likes, no conversation, and to me this seems like a pointless exercise.

 

Isn’t it much better to grow the account organically, by posting quality content and engaging? That way, when you do reach high follower accounts you can feel a REAL sense of achievement.

 

Don’ts:

  • you don’t need to post more than 3 tweets a day
  • you don’t need to show up every single hour
  • you don’t need to use a scheduler for everything

Dos:

  • when you do show up, you do need to engage
  • you do need to be less selfish and more giving
  • be genuine, talk about failures as well as successes

 

Otherwise you just turn into noise that people will eventually turn off.

Hello, I’m Nik, I specialise in Marketing & Brand Design for start-ups and small businesses. I also enjoy writing about freelancing, authenticity, and design & digital marketing tips and tricks.

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