One of the very first things I got told when I began the journey into my career change was ‘specialise’. Unicorn Freelancing is a term used for people who do a long list of specialisms within their industry.
I wanted to do all the things. I could be a web designing, UX ninja with a penchant for game design, right?
‘Jack of All Trades, Master of None’
Having all of these disciplines under my belt would look great on my website? People would flock to me and get a complete service?
That’s what I thought.
But it doesn’t.
Whilst you can offer all of those things, what you’re not doing is focusing on the things that you are REALLY good at.
Thus diluting the services you provide.
Moving through my training through to freelance beginnings I realised I excelled at laying things out and I’m super interested in the brand journey. So that’s what I settled on a year in to my freelancing.
“Creative Unicorn — a rare and almost mythical human that possesses multiple talents and qualities.”
I now provide marketing design (because it involves a lot of lovely layout work, to satisfy that side of me) and logo design / brand identity — combining the two felt like the perfect close relationship.
In my experience money drives people to ‘unicorn’.
As a freelancer the pressure to earn enough to live on is seriously real, so many believe adding a lot of services will do that, in my own experience it means you aren’t focusing on what you’re truly freelancing for.
Most companies have a selection of people doing the jobs that you’re unicorning at, which means a team of people who specialise in their particular thing, bringing together a whole thing.
All the things.
If you offer 10s of services how can you really give the quality?
Hello, I’m Nik, I specialise in Marketing & Brand Design for start-ups and small businesses. I also enjoy writing about authenticity, emotional + experience based thoughts and positive outcomes.