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TIM GANDER PHOTOGRAPHY

BRAND IDENTITY

About

Tim has been a photographer for 25 years, specialising in business portraits, events coverage and bread (he’s a keen baker).

The Brief

Tim was at a point where he felt he needed some guidance about his brand and came to me for some consultation. He knew he was looking for something minimal to reflect his no-nonsense business approach and knew I’d be someone that could get on board with that style.

The Problem

To update the existing logo. Redesign marketing materials and business stationery.

How I Solved The Problem

We were both very conscious of the cliche photography logos that are abound, and knew that we didn’t want to head down those roads. As minimal is a style I specialise in, I felt happy with the direction even from the start.

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