Straygoat, is Craig Wright, Freelance Technical Writer offering online guides and technical help to national and international businesses.

The Brief

Creation of a robot goat motif and goat related landing page.

The Problem

Current logo and imagery not up to date, in line with current brand.

How I Solved The Problem

Discussions began with Craig to find out what he wanted to achieve with the imagery and about the direction he wanted to take his brand as it stands.

He was looking to create a logo/image that would allow him to appear more approachable as his current look he felt needed work.

This would ensure a stronger visual link between the Straygoat name and what it is he does. We talked about what style of goat would suit the brand direction and this is where we started;