Rush Jobs & Principles [A Designer’s Tale]

Daniel Montiero | Unsplash

This week I got asked to quote for a brand identity job and I wanted to talk about design rush jobs.

It was a brand identity project, which included several other things — including a character illustration with multiple poses.

Finding out what was needed offering up a quote. I didn’t get the job, the person they went with said they could turnaround a logo and brand guidelines in 3 days.

3 days!

Photo by Kelly Sikkema | Unsplash [silly edits by me]

I could pull a logo out in 3 days. No bother.

It’d be a rush job, a logo that wouldn’t stand the test of time and I wouldn’t be proud of what I’d done.

I used to allow deadlines that were unachievable and quotes that weren’t reflective of the work I did. This always made me feel like I wasn’t being valued.

There’s no one formula, or one size fits all approach.

Over the 4 years I’ve been freelancing I’ve experienced the best and the worst kind of client;

Apathy, excitement, down days, up days, fear, anxiety, re-employment, resignation and a heck of a lot of life coaching.

I’ve learned that there’s no one formula, or one size fits all approach and whilst design rush jobs are a thing, the brand process isn’t something that lends well to being rushed.

Image by Carson Arias | Unsplash [edit by me]

MY OBJECTIVES

My objectives after everything I’ve learned in this position are to work with people invested in their brand.

These people will have a deep understanding of who they are, and the story they want to tell. We’ll work on a collaborative basis, to find out the reasons for their existence and I’ll express that in illustrative form.

That all sounds a bit hippy, right?

The psychology of a brand, the humans within it as well as the backstory, are very important – these need to be considered when formulating a visual identity

Which is why things like Fiverrrrrrrr don’t float my boat, anyone can create a logo right? Without thought for the ‘why’, what’s the point.


Hello, I’m Nik, I specialise in Marketing & Brand Design for start-ups and small businesses. I also enjoy writing about authenticity, emotional + experience based thoughts and positive outcomes.