Daniel Montiero | Unsplash
Recently I got asked to quote for a brand identity job, which included several other things initially — including a character illustration with multiple poses.
I found out what was needed and I quoted. I didn’t get the job because someone said they could turnaround a logo and brand guidelines in 3 days.
Photo by Kelly Sikkema | Unsplash [silly edits by me]
I could pull a logo out of the woodwork in 3 days. No bother.
It’d be a rush job, a logo that wouldn’t stand the test of time and I wouldn’t be proud of what I’d done.
I remembered when I used to allow deadlines that were unachievable and quotes that weren’t reflective of the work I did and I began to feel a slight tinge of pride.
There’s no one formula, or one size fits all approach.
Over the 4 years I’ve been freelancing I’ve experienced the worst and the best kind of client;
Apathy, excitement, down days, up days, fear, anxiety, re-employment, resignation and a heck of a lot of life coaching.
I’ve learned that there’s no one formula, or one size fits all approach and whilst design rush jobs are a thing, the brand process isn’t something that lends well to being rushed.
Image by Carson Arias | Unsplash [edit by me]
My objectives after everything I’ve learned in this position are to work with people invested in their brand.
These people will have a deep understanding of who they are, and the story they want to tell. We’ll work on a collaborative basis, to find out the reasons for their existence and I’ll express that in illustrative form.
That all sounds a bit hippy, right?
The psychology of a brand and the humans within that need to be considered heavily when formulating a visual identity *puts on tie die shirt*.
Which is why things like Fiverrrrrrrr don’t float my boat, anyone can create a logo right? Of course, but without thought for the ‘why’, what’s the point.
Hello, I’m Nik, I specialise in Marketing & Brand Design for start-ups and small businesses. I also enjoy writing about authenticity, emotional + experience based thoughts and positive outcomes.