Running Social Brand Creation
Running Social, originally Bristol on the Run was a case study brand created to use as an example for a social media course. After the course was completed, BotR was developed into Running Social, a social media consultancy, helping businesses build their social media presence.
The Initial Brief
Brought in initially to create the Bristol on the Run logo. Used on Instagram, Twitter and Facebook to document Kathy's running journey, from marathons to fun runs and everything in between. This brand was used as a template example whilst she undertook a Social Media course.
The Secondary Brief
After the course was completed Kathy made the decision to branch out as a Freelance Social Media Consultant, needing a combination.
To update the existing logo. Redesign marketing materials and business stationery.
How I Solved The Problem
Initial discussions for the template brand was handled over the phone and email. Created the Bristol on the Run logo after sketching a few ideas and eventually settled on the balloon motif.
Bristol is well known for its yearly Balloon Fiesta where hundreds of hot air balloons are set off into the skies, and has been running since 1979, this felt slightly less cliche than the oft-used Clifton Suspension Bridge that most people associate Bristol with. Once the course was over I met with Kathy to find out more information about the direction she wanted to take and what the brand is looking to achieve.
After the logo design was finalised the marketing material was looked at, including business stationery and business cards.
INITIAL BOTR LOGO IDEAS
RUNNING SOCIAL LOGO IDEAS
RUNNING SOCIAL BUSINESS CARDS
A cool project, involving two separate steps, initially temporary turning into a full and solid brand. Had a lot of fun with the freedom and loose brief.
To see how Kathy's used the logo, check out her website.