Launch Online Rebrand
Launch Online, are a fully qualified Google Partner & Online Advertising Agency who work with a range of small & medium sized businesses to promote their services and products online. Previously Major Marketing, changing their name to Launch Online.
Creation of new logo to encompass the rebrand.
To update the existing logo and several items of marketing stationery to bring it in line with the name change, and brand refresh.
How I Solved The Problem
As always, I began discussions with Jaye, to find out as much information about the current brand and where they see themselves going forward.
Then took to the drawing board to research new fonts and layouts.
I felt this needed a bold fresh approach, with clean lines and sans serif font. The first motif idea I had was to go with a rocket, to align with the course the company was going, how Launch help businesses take off. This idea was a hit so we rocketed forward with it! To my mind, the typography needed to be clean and bold, so sans serif was the direction we took, with a few tweaks to the letter A, and positioning of the rocket, we had ourselves a really lovely new logo.
I had a lot of fun creating the Launch re-brand, an exciting journey bringing together all the elements of the company and their brand direction.
To see how they’ve used the designs I created for them, check out their website.