Social graphics need to stand out. So how do you design well for social media? Here are some quick tips.
Make sure your social media reflects your brand, this is very important for graphic creation. Keeping everything consistent aids recognition and trust.
Keeping your fonts to a minimum and readable is key. 2 fonts max, I wrote a useful thing on font pairing, take a peek at it here.
As well as focusing on the typography make sure to keep the amount of words to a minimum. Long paragraphs aren’t effective, make it short and snappy.
There’s no need to introduce all the colours of your brand in your social graphics — to make it stand out use complimentary colours. 2–3 colours max, keep it minimal, include negative (white) space, let it breeeeeathe 😌
📱 Know your platform
Not all social platforms work the same, algorithms are different, audiences are different, so pay attention to what the people on your chosen platforms are looking for. A great article on Sendible about getting the best out of your social media channels is worth a read.
It’s very easy to get carried away with fonts and colours and doing all the things. Keep design minimal and accessible for all.
Hello, I’m Nik , I specialise in Marketing & Brand Design for start-ups and small businesses. I also enjoy writing about authenticity, emotional + experience based thoughts and positive outcomes.
Follow me on Twitter