brand identity

Cathy Wassell



Cathy Wassell is a Lead Generation Specialist and Social Media Manager, helping people find clients using digital marketing.

The Brief

To create a brand for Cathy Wassell’s social media business.

The Problem

To bring together a completely new brand identity, including logo, colour palette and typography. Along with digital marketing materials and brand guidelines.

How I Solved The Problem

Cathy has other brands and wanted to keep them consistent, so the colour palette was available to adapt for this project. 

After researching her industry and finding out more information about her and her story, I brainstormed some ideas relating to the keywords; growth, success, engagement, communication and targeting, these all brought up various visual ideas to work with.

Three visual ideas were worked on (see below) with the paper plane idea being chosen.

A really fun and creative project to work on, ending up with a logo design, digital marketing materials and brand guidelines.



Cathy Wassell

Nik has just created 2 different sets of branding for me and has been a pleasure to work with. 

She worked to a detailed brief, did her research and gave me exactly what I wanted. She was also very responsive and good to bounce ideas off. 

I am sure I will be working with her again and I would recommend her to anyone needing logo, branding or other design work.