We hear the word ‘brand’ bandied around a lot.
We are our own personal brand nowadays especially on social media, making ourselves a consistent entity that people and our audiences can trust.
Basically it’s a set of tools and elements that are brought together to build an image for yourself or your company.
So, we’re talking;
📢 Tone of voice
📷 Imagery (graphical and photography elements)
🎨 Colour palette
📚 Layout (consistency)
Building a brand identity can vary in process.
Some companies need to start from scratch, some from the middle, some a complete rebrand, and it can be as big or as small as you want.
I’ve created simple logos for people wanting to get their business off the ground, I’ve recreated existing logo designs, I’ve created entire brand identities.
Understanding where you need to start is important, build a plan, talk with an expert, the world is your lobster 🦞
How important is it to have a brand identity?
If you’re a company wanting to be taken seriously, it’s incredibly important. Think about the websites you’ve visited that haven’t been updated since 1995. Do you feel the urge to get in touch, or do you continue your search?
Here are some examples of iconic brands, see how they’re minimal and timeless.
Consistency is key
When you take a look at the top brands and their identities they all have two things in common; they’re minimal (no nonsense) and they’re consistent. Apple’s advertising; you know they’re Apple before they’ve even spoken (sorry Apple haters, it’s true).
Making sure you have a consistent look and feel will mean when you position yourself via social, ads, any form of marketing, you will be recognised. When we see a brand consistently we’re more likely for that to come front of mind when we’re thinking of hiring those services.
Whilst it may not be possible to hire a designer to create your brand when you’re a small company, it is definitely worth getting some advice from one.
Need help deciphering your own brand? Get in touch for a free 30 minute design consultation.
Hello, I’m Nik, I specialise in Brand & Marketing Design for start-ups and small businesses. I also enjoy writing about freelancing, authenticity, and design & marketing tips and tricks.