Communication Is Changing, Lets Embrace It
Inspired to write a short blog about communication after I was recently involved in a conversation over on LinkedIn. Someone from the creative industry sent him a CV with a simple ‘would be great to meet up for a coffee or beer’. His response to it was to reach out on Li to express his dissatisfaction.
After reading through the comments, one guy in particular was fervently telling him to get off his high horse, and I felt the need to pipe up. I didn’t see anything wrong with it, as someone who’s awful at overly conventional interviews (and I’m sure I’m not the only one), this wouldn’t have been an issue for me as the employer.
I realised since getting back into current-gen gaming, spending time in gaming social media communities full of the younger generation, that I’ve relaxed my view on communication quite a bit.
“The rules have relaxed or gone all together.”
I left college after learning that a double space following a full stop was the correct thing to do.
Things have changed.
Gone are the days of Dear Sir or Madam and hardly anyone uses Yours faithfully / sincerely in the correct way, if at all these days. The rules have relaxed or gone all together.
The majority of communication that I see on a daily basis is short, no frills, abbreviated sentences. To grab attention in today’s social media world, it benefits from being concise and to the point.
Emojis ☺️ & Symbols
I used to hate emojis, then I started working for a company that used them – now I use them.
Largely overused in video chat rooms, they are actually a very friendly and popular way of communicating, bringing a human touch to whatever you’re writing, used sparingly and using your discretion in whatever situation you’re in, lets not rule them out or let our snobbery (*points at self*) get in the way of useful communication method.
They can tell more of the story or highlight the mood, like this tweet from Ladybird Books;
And this ‘Emoji-off’ between JCPenney and Pizza Hut.
The majority of things we read are online, and with eyetracking studies held by the Nielson Norman Group, some very interesting findings about how we read now.
Attention spans are lower, time is a precious commodity.
This translates to marketing and branding – we need to capture attention quickly.
Embrace change or fall behind
Obviously there’s a balance, I’m not advocating sending a CV to a potential employer with a covering letter full of emojis. Using common sense, the looser ‘social media’ style is a valid communication method and is where we’re heading.
Hello I’m Nik, I provide mindful brand + marketing design for creative and marketing businesses to increase engagement for your print and digital campaigns.