Rush Jobs & Principles [A Designer’s Tale]
I recently got asked to quote for a brand identity job, which included several other things initially — including a character illustration with multiple poses.
I found out what was needed and I quoted. I didn’t get the job because someone said they could turnaround a logo and brand guidelines in 3 days.
I could pull a logo out of the woodwork in 3 days. No bother.
It’d be a rush job, a logo that wouldn’t stand the test of time and I wouldn’t be proud of what I’d done, I remembered when I used to allow deadlines that were unachievable and quotes that weren’t reflective of the work I did and I began to feel a slight tinge of pride.
There’s no one formula, or one size fits all approach.
Over the 4 years I’ve been freelancing I’ve experienced the worst and the best kind of client, apathy, excitement, down days, up days, dry patches, fear, anxiety, re-employment, resignation and a heck of a lot of life coaching and have learned that there’s no one formula, or one size fits all approach.
My objectives after everything I’ve learned in this position are to work with people invested in their brand, they’ll have a deep understanding of who they are, and the story they want to tell. We’ll work on a collaborative basis, to find out the reasons for their existence and I’ll express that in illustrative form.
That all sounds a bit hippy, right?
The psychology of a brand and the humans within that need to be considered heavily when formulating a visual identity *puts on tie die shirt*.
Which is why things like Fiverrrrrrrr don’t float my boat, anyone can create a logo right? Of course, but without thought for the ‘why’, what’s the point.
Hello, I’m Nik, I specialise in Marketing & Brand Design for start-ups and small businesses. I also enjoy writing about authenticity, emotional + experience based thoughts and positive outcomes.