bbc_mockupsm

bbc knowledge & learning

Web Hero Images

The Brief

To create 2 Web Hero Images suitable for Key Stage 1 and Key Stage 2.

For use on the (new) BBC Knowledge and Learning website.

The Problem

To design 2 images to represent the educational primary Key Stage 1 (5-7 y/o) and Key Stage 2 (7-12 y/o) for BBC Knowledge & Learning. This site was (at the time) a new beta educational format to replace BBC Bitesize.

I was asked to design these for the ‘computing’ category.

How I Solved The Problem

Following the extensive BBC brand guidelines and taking into consideration the existing BBC Bitesize web presence, I researched which devices were used by the specific age group and relevant, suitable colour palettes.

On the topic of ‘computing’ I opted for a space theme throughout, giving the younger age group a brighter palette and bold illustration style whilst offering a darkened colour palette for the older age group with a more detailed illustrative drawing style.

The image above was my favoured deliverable for KS1, although not chosen by the client I really enjoyed the journey this job took.