BBC Knowledge & Learning

The Brief

To create 2 x Web Hero Images suitable for Key Stage 1 and Key Stage 2 for use on the (new) BBC Knowledge and Learning website.

The Problem

To design 2 x images to represent the educational primary Key Stage 1 (5-7 y/o) and Key Stage 2 (7-12 y/o) for BBC Knowledge & Learning, a new beta educational format to replace BBC Bitesize. I was asked to design these for the ‘computing’ category.

How I Solved The Problem

Following the extensive BBC brand guidelines and taking into consideration the existing BBC Bitesize web presence, I researched which devices were used by the specific age group and relevant, suitable colour palettes. On the topic of ‘computing’ I opted for a space theme throughout, giving the younger age group a brighter palette and bold illustration style whilst offering a darkened colour palette for the older age group with a more detailed illustrative drawing style.

The image above was my favoured deliverable for KS1, although not chosen by the client I really enjoyed the journey this job took. Here are both of the images for KS1 and KS2;

Idea for Key Stage 1

Idea for Key Stage 2