2013 saw me dive head first into a completely new freelance career. Hello I’m Nik Graphic Design was born. The logo I created was something that reflected who I was then, 3 years later, many changes to me personally and the way the business was going, a new look was overdue.
The simple rectangular speech bubble was where it all started, I wanted to move away from this to produce something more sophisticated and in line with where I am 3 years on.
SHAPES & SUBTLETIES
I wanted something subtle and abstract but in line with my brand values, keeping things open and fresh.
Hexagons….I love em. I played with circles, rectangles, squares but I started working with hexagons to see if I could work something brand relevant into one. I incorporated the H, I and N in there.
COLOUR PALETTE & FONTS
Keeping it subtle and pastel to get away from the bright green used previously. I love super bright colours, but over time I’ve come to love a nicely arranged pastel colour palette like the one I chose in the end.
After a little research and sketching, the final font I eventually settled on would definitely need to be sans serif, it felt like the right direction.
The final motif including all of it’s components, I’m very happy with the way it turned out.
The final motif including hexagon, H, I and N, and tasty pastel colour palette.
Motif and chosen font.
My new logo was 2 months in the making, I find designing for myself very difficult, ask any designer, they’ll tell ya! But the end result I’m very happy with.
I’ve also redesigned my website, take a peep and let me know what you think.
Hello I’m Nik, I provide mindful social media
marketing as well as brand + marketing design for
creative and marketing businesses to
increase engagement for your print
and digital campaigns. See
What I Can Do For You.